The Automat in 1936 (Photo from Bob Bobster) Once upon a time, five cents went a long way. You could make a phone call, ride the subway, or buy a newspaper (though you couldn't get a "good cigar," apparently…) This was especially true in Manhattan, when New Yorkers with a fistful of nickels could eat, if not the best food in town, certainly the fastest, by going to the Automat. Automats in America were an invention of the Horn & Hardart Company. While there were never more than a handful in New York and Philadelphia, they made a quick and indelible mark on American society, beginning on July 7, 1912. The idea behind the restaurant was simple and democratic. Anyone with a nickel -- from socialite to panhandler -- could enter the restaurant, sit at one of the immaculate tables, and enjoy hot meals, sandwiches, macaroni and cheese, pies, and what was reputed to be the best coffee in town, served hot from a chrome dolphin’s head. Horn & Hardart pioneered drip-brewed coffee and the java served was never more than twenty minutes old. In the 1950s, they served more than 90 million cups annually. (By comparison, in 2006, Starbucks sold nearly 1.5 billion cups of joe -- but since they had more than 12,000 locations; that's only 125,000 per store.) While the bill of fare at the Automat was never more than what you’d find at a really good cafeteria, it was the uniqueness of the method of payment that brought folks back. Patrons could enter with bills or coins, go to the central change booths (staffed by "nickel throwers"), and get as many nickels as they needed. Once they had their change, diners would proceed to a wall of small glass doors (behind which waited cold and hot foods), and drop as many nickels into the slot as were needed to pay. They’d then slide the door open, remove the food (which was instantly replenished from the huge kitchens on the other side of the wall), and sit down (or stand at the post office-like counters for a "perpendicular meal"). Of course, for some, not even nickels were necessary; many Depression-era diners were able to enjoy hot meals by making "Automat Tomato Soup," which combined the restaurant’s free hot water and ketchup. As with most good things, the Automat couldn't last. The combination of rising prices and the proliferation of fast-food restaurants (not to mention real estate values) made the Automats museum pieces, fit only for nostalgists. The spaces were converted to Burger Kings, and in 1991, the last Automat closed. (And even that space has since been turned into a Gap.) In 2006, a trio of entrepreneurs opened an updated version of the concept in New York's Greenwich Village, but it, too, shuttered earlier this year, a victim of costs (and mediocre reviews). That may seem like the end of the road, but a 35-foot section of the Philadelphia automat lives on at (where else?) the Smithsonian Institution in Washington. Unfortunately, there's no pie behind those windows any more. Suggested Sites... The Automat - the history, recipes, and allure of Horn & Hardart's masterpiece. Meet Me at the Automat - history of the restaurants from Smithsonian Magazine. Bamn! - the recent attempt at recreating the Automat format. Automat Recipes - recreate the mac and cheese, baked beans, and creamed spinach. Last Day at the Automat - listen to an audio report on the closing of the last Automat.

Directory categories: Restaurants, Fast Food, New York Restaurants, Manhattan History, Food and Drink History

Archived under: 1910s, 1930s, American History, Anniversaries, Disappearances, Eating, Fast Food, Food and Drink, New York, Pennsylvania, Restaurants, Tourist Attractions, United States

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