BBC News: Millennials
Description and overview of the generation born in the 1980s who are now entering the jobs market, higher education, and the electorate.
Business Week: Generation Y
1999 article about the Generation Y forcing marketers to toss their old tricks.
seattlepi.com: Millennials Make Their Mark
2006 article labeling Millennials as confident and techno-savvy, but lacking independence and literacy.
USATODAY.com - Generation Y
2005 article about Generation Y, a force of as many as 70 million, taking their place in an increasingly multigenerational workplace.
Wikipedia: Generation Y
Explores the naming, demographics, culture, and references of the cohort of people born immediately after Generation X.
Daily news and commentary about Generation Y for media and marketing professionals.