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Generation Y

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  • Wikipedia: Generation Y
    Explores the naming, demographics, culture, and references of the cohort of people born immediately after Generation X.
    en.wikipedia.org/wiki/Generation_Y
  • Ypulse
    Daily news and commentary about Generation Y for media and marketing professionals.
    www.ypulse.com
  • USATODAY.com - Generation Y
    2005 article about Generation Y, a force of as many as 70 million, taking their place in an increasingly multigenerational workplace.
    www.usatoday.com/money/workplace/2005-11-06-gen-y_x.htm
  • Business Week: Generation Y
    1999 article about the Generation Y forcing marketers to toss their old tricks.
    www.businessweek.com/1999/99_07/b3616001.htm
  • BBC News: Millennials
    Description and overview of the generation born in the 1980s who are now entering the jobs market, higher education, and the electorate.
    news.bbc.co.uk/1/hi/special_report/1999/02/99/e-cyclopedia/1458290.stm
  • seattlepi.com: Millennials Make Their Mark
    2006 article labeling Millennials as confident and techno-savvy, but lacking independence and literacy.
    seattlepi.nwsource.com/business/267653_millennials24.html?source=rss
 




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