Wikipedia: Viral Marketing
Explores the popularity of viral marketing with reference to its history, methods, and barriers. Includes notable real life examples.
Six Simple Principles of Viral Marketing
Web Marketing Today article describing an Internet advertising strategy that encourages individuals to share a marketing message with others.
Anatomy of Buzz, The
Emanuel Rosen explains how to create word-of-mouth marketing.
BusinessWeek: Buzz Marketing
2001 cover story on the emergence of viral marketing, with review of its pros and cons.
Word of Mouth Marketing Association
WOMMA is the official trade association for the word of mouth marketing industry, pioneering the art and science of amplifying genuine consumer enthusiasm.
Adverblog: Viral Marketing
Blog archive featuring examples of viral marketing. Includes videos.
Viral Marketing Tips
Definitions, examples, and suggestions for this proactive approach to online advertising. Includes links to viral marketing resources.
iMedia Connection: Beyond Word of Mouth
Brandon Evans proposes that marketers who view consumers as partners rather than target markets will reap the rewards.
Five Rules of Viral Marketing
2007 article by Sean Carton. Points out common mistakes made by marketing pros when attempting to use viral marketing.
FreeSticky.com: Viral Marketing Tricks
Introductory article to viral marketing. Explores the power of Internet advertising with a word-of-mouth bent.