- Wikipedia: Generation Y
Explores the naming, demographics, culture, and references of the cohort of people born immediately after Generation X.
en.wikipedia.org/wiki/Generation_Y
- Ypulse
Daily news and commentary about Generation Y for media and marketing professionals.
www.ypulse.com
- Millennials Rising
Neil Howe and William Strauss discuss the expectations and trends of the Millennial Generation.
www.millennialsrising.com
- Business Week: Generation Y
1999 article about the Generation Y forcing marketers to toss their old tricks.
www.businessweek.com/1999/99_07/b3616001.htm
- USATODAY.com - Generation Y
2005 article about Generation Y, a force of as many as 70 million, taking their place in an increasingly multigenerational workplace.
www.usatoday.com/money/workplace/2005-11-06-gen-y_x.htm
- Generations at Work: Managing Millenials
2002 article by Claire Raines examining the Millennial Generation in the workplace.
www.generationsatwork.com/articles/millenials.htm
- seattlepi.com: Millennials Make Their Mark
2006 article labeling Millennials as confident and techno-savvy, but lacking independence and literacy.
seattlepi.nwsource.com/business/267653_millennials24.html?source=rss
- CLO: Buckle Up - Generation Y Is Here
2004 article defining the unique traits of the Y Generation, also known as the Millennial Generation.
www.clomedia.com/content/templates/clo_col_elearning.asp?articleid=410
- BBC News: Millennials
Description and overview of the generation born in the 1980s who are now entering the jobs market, higher education, and the electorate.
news.bbc.co.uk/1/hi/special_report/1999/02/99/e-cyclopedia/1458290.stm
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