- Wikipedia: Viral Marketing
Explores the popularity of viral marketing with reference to its history, methods, and barriers. Includes notable real life examples.
en.wikipedia.org/wiki/Viral_marketing
- Viral & Buzz Marketing Association
VBMA is an international group for the development, validation, and promotion of consumer-oriented marketing trends and techniques.
www.vbma.net
- Six Simple Principles of Viral Marketing
Web Marketing Today article describing an Internet advertising strategy that encourages individuals to share a marketing message with others.
www.wilsonweb.com/wmt5/viral-principles.htm
- Anatomy of Buzz, The
Emanuel Rosen explains how to create word-of-mouth marketing.
www.emanuel-rosen.com
- BusinessWeek: Buzz Marketing
2001 cover story on the emergence of viral marketing, with review of its pros and cons.
www.businessweek.com/magazine/content/01_31/b3743001.htm
- Viral Marketing Tips
Definitions, examples, and suggestions for this proactive approach to online advertising. Includes links to viral marketing resources.
www.tamingthebeast.net/articles/viralmarketing.htm
- BusinessWeek: An Epidemic of "Viral Marketing"
News analysis piece that features explanations and descriptions of viral marketing concepts. August 30, 2000.
www.businessweek.com/bwdaily/dnflash/aug2000/nf20000830_601.htm
- Adverblog: Viral Marketing
Blog archive featuring examples of viral marketing. Includes videos.
www.adverblog.com/archives/cat_viral_marketing.htm
- Word of Mouth Marketing Association
WOMMA is the official trade association for the word of mouth marketing industry, pioneering the art and science of amplifying genuine consumer enthusiasm.
womma.com
- Artificial Intelligence - Viral Marketing and the Web
Marketleap article describing the effect of viral marketing with real film industry examples.
www.marketleap.com/report/ml_report_05.htm
- FreeSticky.com: Viral Marketing Tricks
Introductory article to viral marketing. Explores the power of Internet advertising with a word-of-mouth bent.
www.freesticky.com/stickyweb/articles/viralmarktricks.asp
- Viral Marketing: Spread a Cold, Catch a Customer
Article from The Business Journal of Phoenix that explores the emergence of viral marketing.
phoenix.bizjournals.com/phoenix/stories/1999/06/28/newscolumn8.html
- iMedia Connection: Beyond Word of Mouth
Brandon Evans proposes that marketers who view consumers as partners rather than target markets will reap the rewards.
www.imediaconnection.com/content/1063.asp
- BusinessWeek: Virus Marketing Alert!
Ellen Neuborne discusses the possible backlash of viral marketing techniques.
www.businessweek.com/magazine/content/01_12/b3724628.htm
- iBoost.com Viral Marketing
Collection of articles examining successes and strategies.
www.iboost.com/promote/marketing/viral_marketing
- About.com: Viral Marketing
Collection of articles that explore the value of customer-driven marketing.
marketing.about.com/od/viralmarketing
- Viral Marketing and Buzz - MarketingVOX News
Collection of case study articles discussing the effects of viral marketing campaigns.
www.marketingvox.com/archives/categories/viral_marketing_buzz
- Five Rules of Viral Marketing
2007 article by Sean Carton. Points out common mistakes made by marketing pros when attempting to use viral marketing.
www.clickz.com/showPage.html?page=3624847
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